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Video: Joseph of Liberty Tax braves the cold snap

Joseph Artz, 29, braves temperatures in the minus teens while attracting customers to Liberty Tax Service on the corner of Benson Boulevard and C Street Thursday, January 19, 2017.

Dancing to keep warm, Artz wears three pairs of pants, four upper body layers and the costume.

"At first I thought the costume was dorky and silly," said Artz. "Well, I still kind of think that, but it's fun and I enjoy it. Just go out there and go to town with it."

(Rugile Kaladyte / Alaska Dispatch News)

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