Photos: Dozens take the plunge at Seward's Polar Bear Jump-Off

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One of the first jumpers of the event makes a graceful water entrance. About 100 jumpers plunged in to the cold water at the Seward Small Boat Harbor for the 31st annual Polar Bear Jump-Off on Saturday, January 28, 2017. Each jumper raised money for the privilege to participate in the fundraiser, which brought in $96,700 for the American Cancer Society. (Marc Lester / Alaska Dispatch News)

After parading from downtown Seward to the small boat harbor, about 100 people lined up to jump into the cold water of Resurrection Bay on Saturday, Jan. 28.

Whether they participated as part of a team or as an individual, each jumper raised at least $750 for the privilege of splashing down at the event while spectators lined the boardwalk nearby to watch and cheer.

['It's cold': Watch Polar Bear Jump-Off participants brave the frigid waters of Resurrection Bay]

In the water, swimmers from the Seward Fire Department assisted in returning the participants to the dock.

Together, the group brought in about $97,000 for the American Cancer Society.

The event is a January tradition in the Kenai Peninsula town. This was its 31st year.