At 12:06 a.m. Wednesday, President Donald Trump tweeted a strange sentence fragment.
"Despite the constant negative press covfefe," it read. That was it. It ended abruptly, as if someone stopped him, or he stopped himself, or perhaps he never meant to send it.
No, "covfefe" isn't a typo, at least, not on the part of The Washington Post.
It's a good guess that the word he was looking for was "coverage." It came out "covfefe." It was anybody's guess what words were meant to follow. "Despite the constant negative press covfefe," what?
In the nearly six hours it was online, it was retweeted more than 120,000 times and "liked" more than 160,000 times – making it one of his most popular tweets in months.
By 5:48 a.m. EST, the tweet had been deleted. (The Washington Post saved an image of it earlier in the night.)
Twenty minutes later, a new tweet replaced it:
Who can figure out the true meaning of "covfefe" ??? Enjoy!
— Donald J. Trump (@realDonaldTrump) May 31, 2017
Quickly, the "word" covfefe began trending. One company even appeared to have made a shirt with that odd combination of letters written across the front in bold, block letters.
"Don't talk to me until I've had my #covfefe," wrote one user.
"What's even the point of CNN if they're not going commercial-free with #covfefe coverage?" inquired another.
"The next time I go to Starbucks I'm gonna order a grande #covfefe," wrote one thirsty user.
Make America #Covfefe Again #MACA pic.twitter.com/43OZ5CmCdE
— Diane N. Sevenay (@Diane_7A) May 31, 2017
The word "covfefe" does not appear in the Merriam-Webster dictionary. When searching for it on the company's website, the dictionary suggests "coffee," "coven," "cover," "covet," "covey" and "cuvee."
Clearly, it isn't an English word. Some tweets employing "covfefe" offer the option to translate it from Norwegian, though that appears to be a glitch of some sort. "Covfefe" does not appear to be a Norwegian word, either.
Desperate for a definition, some Twitter users came up with a few, such as coffee or a synonym to "The Lion King's" "hakuna matata." (It means no worries, for the rest of your days. Some would say it's a problem-free philosophy.)
The best part of waking up is #covfefe in your cup.
— Randy Rainbow (@RandyRainbow) May 31, 2017
Others suggested it might make a great band, or perhaps human, name.
Nine months from now there will be a flood of babies named #Covfefe.
— Zanti Misfit (@ZantiMisft) May 31, 2017
Cespedes Family BBQ tweeted: "the best and worst thing about #covfefe will be everyone trying to pronounce it in real life tomorrow."
Fusion even launched a poll asking others to weigh in on the strange word's pronunciation.
What is the correct pronunciation of #covfefe?
— Splinter (@splinter_news) May 31, 2017
Some, meanwhile, defended Trump, pointing out that accidentally sending a half-typed tweet is a human error. "Liberals are so perfect, they've never been in the middle of typing a tweet, and then been interrupted, and accidentally sent it #covfefe," Mark Dice tweeted.
So many Twitter users weighed in on the apparent typo, it created two trending topics on Twitter and a Twitter moment.
The first trending topic was simply #covfefe. The other was "Rosebud," which refers to the famous dying words of Charles Kane in the film "Citizen Kane." Its meaning remains a mystery until the end of the movie.
Other users, meanwhile, raced to tweet a "covfefe" joke.
Jimmy Kimmel tweeted: "what makes me saddest is that I know I'll never write anything funnier than #covfefe."
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The Post's Gillian Brockell contributed.